QR Code Advantages of Dynamic QR Codes – 016

QR Code ScannerIf QR Codes are useful as they are (meaning you opening your QR Code reader application of choice, scanning your QR Code and getting a result that can be a webpage, text or contact information.) there’s also a new kind of QR Codes that are equally useful and fit the needs of marketing professionals that need to save on costs and have a more effective campaign for their brands.

We are of course talking about Dynamic QR Codes, these codes don’t look different from their original counterparts, yet the way the works makes them completely different. How so? Well, for instance, when you create a standard, the QR Code Reader scans it using your phone or tablet’s camera and performs an action.

So will be with dynamic QR Codes, the big difference though is that the action performed can be varied from time to time, not on the code itself but using a system that will, in turn, send the client to a webpage or to a video of sorts. All depending on what is needed at the time.

This capability gives marketing professionals and businesses alike, the advantage of not having to re-print their codes in whatever material or object  they originally did (remember that you can find QR Codes in mugs, signs, screens, magazine inserts and so on and so forth) saving thousands of dollars in costs. And also making said materials re-usable.

Let’s think about a company that serves venues during events, they can have staff all around the venue withQR Codes printed on their T-Shirts that people can scan and get specific information on the current event. Then, a week later, staff can re-use this shirts and one the QR Code is scanned, people will receive information but this time, it will not be about the previous event but on the event at hand. This is precisely the main advantage of dynamic QR Codes.

Also Dynamic QR Codes offer the advantage of being tracked so it can be known not just when and how many times the code was scanned but also from where in the world. This is particularly helpful if said codes are place in signs on specifics areas of the city, why? Because it’ll give the interested party a useful insight about the areas where their product or service raises more interest.

Finally don’t forget to visit http://www.yprintit.com to learn more about our custom QR Code Reader for Electronic business card management.

4 Responses to “QR Code Advantages of Dynamic QR Codes – 016”

  1. Dan says:

    Can anyone recommend good dynamic QR code generators? Free of course. Thanks

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