Using QR Codes to Establish Important Business Contacts

qr code, qr codes, qr code reader, electronic business card, iphone appAlthough the concept of Quick Response codes (QR codes) has not caught the imagination of retailers in America as strongly as it has in Asia and Europe, technology-driven consumers and business representatives may be the impetus behind a recent surge in popularity. These little white squares with black markings are now being seen on almost any type of flat surface, from signs to business cards to brochures to t-shirts. As a marketing tool, they are an inexpensive and an effective way to make available important information to those passing by.

One exciting opportunity is the customizing of business cards with a QR code that anyone with an appropriate iPhone app or android app can access. While business cards are still a time-honored tradition, the addition of the QR codes allows these little cards to be much more information-packed and useful. Quickly scanning the barcode allows the interested person to go directly to the website location, gain pertinent information such as physical addresses and phone numbers, or to review the services and supplies offered.

In the event that a swapped business card is accidentally dropped or misplaced, a mobile phone with an installed QR code reader can scan and store the card’s pertinent information, which can then be moved to an address or phone contact book. There will be less panicked rummaging through file folders, briefcases and sports coat pockets.

A second, important business opportunity for using QR codes is in the area of conventions, conferences, expos and trade shows. By prominently displaying the customized barcode at the entrance to the event, attendees can quickly scan it using their mobile phones and access schedules, special announcements, identified booths and displays. There is no need to juggle extra fliers and brochures. At the booths and display areas, the QR code becomes a personal representative full of important information whether the representative is on site or not. Those who are too shy to ask questions or too rushed to wait in line can simply use the QR code reader of choice and scan the code and move on, knowing they have collected the valuable organizational information for future perusal.

Any person who has a smartphone or mobile phone unit with a camera can find a free or modestly priced iPhone app or android app that will function as a QR code reader. In fact, several Blackberry and Android handsets are now available with the pre-installed technology for qr code scanning. Never has collecting and saving important business information been as simple, time-saving and efficient.

Also remember to visit to learn how to use QR Codes as an electronic business card management tool.

One Response to “Using QR Codes to Establish Important Business Contacts”

  1. Pretty nice post. I just stumbled upon your blog and wished to mention that I’ve really enjoyed browsing your blog posts. After all I will be subscribing in your rss feed and I hope you write again very soon!

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