How QR Codes Can Revolutionize the Way that We Shop

qr code, qr code reader, iphone app, android app, electronic business cardIn South Korea, people can use their smart phones to purchase groceries. A company called Tesco has placed billboards with pictures of their products in subway stations, and each of the pictures has a QR code beneath it. Using their smart phones and a QR code reader, commuters can scan the QR codes into their phones and place them in a virtual shopping cart while waiting for the subway. Their purchases are shipped to their home, and they arrive the same day. This experiment has been a huge success. The company has risen to number one in South Korea’s online market and number two offline, following closely behind the retail giant E-mart, which has far more brick-and-mortar stores than Tesco.

Many people feel that this same technology can be applied in America. Although QR is not nearly as advanced in the west as it is in the east, it is beginning to catch on more and more. These codes are showing up in magazines and on websites, and people are using them to compare prices, read reviews and learn more about products. In addition, research has shown that 49% of people with smart phones have used their phone at least once to purchase a product; this process can become even easier and more convenient with QR codes.

If American companies begin to use an iphone app or an android app like the one used by Tesco, it could completely revolutionize the way that we shop. No longer will we be required to visit a store or even log into a website to make purchases, and anyone with a QR code reader will be able to go shopping almost anywhere. Even if Americans aren’t ready to purchase groceries in a virtual store, this technology could be applied to takeout food, clothing and entertainment purchases. Once Americans begin to understand the potential of the QR code, we may even begin to see virtual stores in doctor’s offices, auto mechanic shops and bus stations.

If South Korea is any indication, QR codes may be the future of mobile marketing. They are incredibly simple to use, requiring only a smart phone and an iphone app or an android app, and yet their potential is almost limitless. They tap into the human desire for convenience, and they are perfect for our busy modern lifestyle. It may be some time before America catches the vision of these codes and begins to use them successfully, but the first company to do so may become very rich indeed.

Don’t forget to visit our website to learn more about our very own QR Code readerand generator for electronic business card management.

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