Artistic QR Codes

The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Those who doubt that QR codes will go mainstream are quick to point out that the look of QR codes will deter marketers and advertisers from using them.

Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. The truth is, QR codes no longer have to be checkerbox in appearance. We’ve entered a new phase of “designer codes” that can be integrated into marketing campaigns in an attractive way that isn’t an eyesore, specially is they’re going to be branded and will be used with custom QR code readers that will use specific brand colors.

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QR codes have so much potential from a design perspective, so let’s take a look at a few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience.

In the end, creating branded QR codes is as much art as it is science. The mathematical qualities of a QR code and the impact of a clever design can truly elevate a QR code to the point where the code becomes the central artwork of a piece of marketing collateral. Applying designer best practices will enhance scanning conversion rates and effectively augment an offline item with online capabilities.

It is only a matter of time before QR codes hit mainstream. Knowing how to innovate both in technology and design, and how to implement a QR code in the right way for your business, will keep your brand on the cutting edge of marketing and technology.

One Response to “Artistic QR Codes”

  1. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% sure. Any tips or advice would be greatly appreciated. Many thanks

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