JCPENNEY’S QR CODE GIFT TAGS CARRY PERSONAL VOICE RECORDED MESSAGES

qr code readerAs part of a multi-layered holiday campaign which includes online, mobile and social elements, department store chain JC Penney has innovated on the traditional holiday gift tag by making it possible for customers to attach personal voice recorded messages to their purchases using QR codes.

JC Penney customers who buy a gift from one of their 1,100 locations this holiday season will receive a free QR code tag, or Santa Tag, with their purchase. Using any free QR code reader (iPhone app or Android App), they can scan the code to record and attach a personal voice message up to 60 seconds long. The recipient of the gift can then scan the tag to receive the affixed voice message

The QR code promotion is one aspect of JC Penney’s “Who’s Your Santa!” advertising campaign which also includes a Facebook game kicking off on November 28th.

via PSFK: http://www.psfk.com/2011/11/jc-penneys-qr-code-gift-tags-carry-personal-voice-recorded-messages.html#ixzz1dLz7Spcv

One Response to “JCPENNEY’S QR CODE GIFT TAGS CARRY PERSONAL VOICE RECORDED MESSAGES”

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