SkanzJr supplies QR codes for kids

From USAToday:

qr codeAre you ready to let your kid have a QR code? The folks behind the QR Media Group sure hope so. The company has been selling Skanz branded wristbands, decals and iPhone 4 cases, each imprinted with a unique QR code. Scanning the code with a QR code reader (iPhone app or Android App) on a smartphone “unlocks” contact info, photos, music, social media and any other items the owner of the code wishes to provide. (For the uninitiated, QR codes are those ever-ubiquitous bar code-like images printed on billboards, stores shelves, magazines and in newspapers, including USA TODAY.)

Now, QR Media is turning to a younger audience. The company today unveiled SkanzJr, inch-thick silicone QR-coded bracelets, targeted at kids ages 7 to 12. Each $10 band contains a QR code along with an alphanumeric code on the back. By scanning the QR code or alternatively — since few kids are likely to carry a smartphone — by entering the alphanumeric code, a kid can build a mobile website listing favorite songs, TV shows, books, sports teams, ice cream flavors and more. Kids can customize the site with different wallpaper and avatars — SkanzJr promises fresh content along these lines weekly. Youngsters can also fill in a “this or that” section (thin crust or thick crust, or skiing or snowboarding, etc.) and add videos from YouTube.

QR Media’s Chief Marketing Officer Tammy Lewis describes SkanzJr as “Webkinz meets Silly Bandz, with a big helping of QR-coded fun.”

Lewis is mindful of security and protecting personal information, obviously sensitive topics for moms and dads. During registration, kids are asked to provide their gender, the state that they live in and the year in which they were born, so, Lewis says, that the company can provide age-appropriate content. Kids must also add a parent’s e-mail address, so their folks are notified by e-mail when a child activates a SkanzJr band. Parents are also shown the kid’s password and provided with the company’s privacy policy. Kids do not register with a first or last name, full address, phone number or other personally identifiable data, Lewis says.

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