QR Codes: The Here and Now of Mobile Marketing


qr code readerWhile more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage.

Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes. When scanned with a smartphone, these quirky and efficient little codes have proven to be powerhouses for marketing strategies, driving users to any type of content a company desires, from a robust, mobile-enabled website to a page with a single, simple message. The possibilities are endless with QR codes, however, for REALTORS®, to be without them could be a fatal (and costly) mistake in judgment.

“I feel the biggest advantage QR codes have provided to the real estate industry is the ability to distinguish one REALTOR® from another. They are also opening a new conversation point for people to talk to sellers,” says John Lim, president and CEO of Mobile Real Estate ID, a company dedicated to increasing real estate business through the implementation of cutting-edge mobile technology and interactive marketing. “There is a real wow-factor to QR codes when utilized properly, with delivery to a mobile-enabled website.”

There is quite possibly no technology more efficient than a QR code for transmitting property information to a passerby or potential homebuyer. Scanning the code one of the many QR Code reader iPhone apps and Android Apps saves the consumer precious time. With just one or two clicks (or touches), a mobile user can arrive at a website, saving him or her dozens of keystrokes and mobile Web searches.

Since the industry’s inception of QR code technology, REALTORS® managed separate QR codes for each property listed, making sure the right code landed on the appropriate signage. With each home needing a unique code, all riders required a custom design costing approximately $20 per rider, and REALTORS® were responsible for appropriately managing each code/property combination. Except now, the industry is getting a step ahead of the mobile movement thanks to a new system put in place by Lim and his company.

Mobile Real Estate ID’s OneCode™ system provides REALTORS® with one single QR code to use for every property they have listed for sale. Potential buyers scanning the code can then access the accurate property information, including the agent’s contact information, instantly with zero management or technical skills necessary, saving agents the time and need to swap or reprint signs. In addition, Mobile Real Estate ID’s printing saved agents more than half in signage costs in 2011, with free sticker printing for already-existing signs. According to Lim, REALTORS® saved $477,750 via his company’s cost-conscious services in 2011. With 31,580 signs mobilized, the company saw a total of 104,560 scans with 213,112 page views, proving that those who did scan the codes clicked on more than one property while there.

One Response to “QR Codes: The Here and Now of Mobile Marketing”

  1. Hey Celeste, The issue with iPhones is most likely the camera. The camera on the older iPhones can’t focus very close.

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