QR codes put action into mags

From Brand-e-Wiz:

qr code readerNellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one QR code action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller.

Advertising is outpacing editorial for QR action code growth – in January there were seven advertising action codes for each editorial code, by September, the ratio was nearly 20 to one.

“The strong action code growth we’ve seen in 2011 signals the growing importance of print-to-mobile campaigns to advertisers, in particular,” said John Puterbaugh, CEO of Nellymoser. “Print-to-mobile campaigns provide a compelling way for advertisers to connect with QR Code readers immediately that can’t be reproduced with a traditional print ad.”

In the third quarter of 2011, beauty, home and fashion magazine titles combined had the biggest share of action codes with 38%, with women a strong target audience for this mobile technology. Automotive, health and television categories represented 18% of magazine titles.

And the amount of iPhone apps and Android Apps to work with QR Codes grow exponentially each day.

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