qr codes

QR Codes: IMAN Cosmetics Launches Digital Beauty Advisor

NEW YORK, March 15, 2012 /PRNewswire via COMTEX/ — IMAN Cosmetics, the leader in cosmetics for women with skin of color, is joining the crew of beauty brands who are introducing tech-savvy applications for smart phones with the new “Find Your Shade” scannable QR code. The latest in technology in digital marketing, the easy-to-use code [...]

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Seattle-Based Startup Cracks the QR Code to Revolutionize the Lost-and-Found Experience

March-08-2012, AUSTIN,TX – At SXSW 2012, lost-and-found tech startup FoundIt! will officially release the second generation of their unique ID stickers, now featuring QR codes and extreme durability. The goal of these upgrades? A revolution in how lost items are returned.  And that means designing for the Finder as much as the FoundIt! Member. “Some [...]

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Breweries pick up QR code technology for mobile marketing

From Mobile Commerce Press: Though QR codes have been picking up speed as mobile marketing tools across many different industries, it has been observed that breweries in particular are jumping on the two dimensional barcode bandwagon to help to improve the contact that they have with consumers. This has been noted both on products that are [...]

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QR code on Budweiser packs lets drinkers ‘Track Your Bud’

From Packaging Digest: Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their smartphone to scan the QR code on Budweiser packaging, [...]

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From automotive to realty, QR codes are changing the world of marketing

From Lahaina News: What is black, white and spotted all over? Did you ever wonder what that ugly, square-shaped eyesore is on a billboard, magazine advertisement or even on a webpage? Quick Response codes, most commonly referred to in the abbreviated form, QR codes, are fulfilling a growing need for websites to be more mobile-accessible. [...]

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QR codes makes card playing a whole new experience

From Mobile Commerce Press: The International Toy Fair held in New York was the venue for the launch of a new interesting variation on the way that QR codes can be used on playing cards. Though the barcodes on playing cards aren’t anything new, the company that manufactures the well known Bicycle brand playing cards, the [...]

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Scanned QR codes link students to learning

Cell phone use is typically forbidden at Beatrice Middle School. Beginning at the morning bell, students are to have stowed the mobile devices away in their locker for safekeeping and to eliminate distractions in the classroom. Eighth-grade students, however, are bending the rules for educational purposes. Teachers Mike Policky and Ben Essam, along with media [...]

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PayPal trials QR code shop in Singapore subway

From Digital Marketers United PayPal has launched QR code shops in 15 Singapore subway stations, copying a tactic first rolled out by Tesco in South Korea. The experiment allows commuters to buy Valentines gifts from eight retailers by scanning the QR code on their smartphone iPhone app or Android App QR Code reader. Unlike the UK, [...]

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USPS to run “more refined” QR code promotion this summer

From Post & Parcel: The US Postal Service is set to run another summer promotional campaign this year, offering a small discount for advertising mail sporting a two-dimensional “QR” barcode. The campaign aims to make physical mail “more exciting”, linking it through to online information, offers or competitions, or perhaps videos to better engage customers in [...]

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QR Codes Aren’t Sweet Without Strategy

From iMedia Connection: QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers. Most people within the marketing [...]

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