qr codes

QR Codes: IMAN Cosmetics Launches Digital Beauty Advisor

NEW YORK, March 15, 2012 /PRNewswire via COMTEX/ — IMAN Cosmetics, the leader in cosmetics for women with skin of color, is joining the crew of beauty brands who are introducing tech-savvy applications for smart phones with the new “Find Your Shade” scannable QR code. The latest in technology in digital marketing, the easy-to-use code [...]

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Seattle-Based Startup Cracks the QR Code to Revolutionize the Lost-and-Found Experience

March-08-2012, AUSTIN,TX – At SXSW 2012, lost-and-found tech startup FoundIt! will officially release the second generation of their unique ID stickers, now featuring QR codes and extreme durability. The goal of these upgrades? A revolution in how lost items are returned.  And that means designing for the Finder as much as the FoundIt! Member. “Some [...]

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Breweries pick up QR code technology for mobile marketing

From Mobile Commerce Press: Though QR codes have been picking up speed as mobile marketing tools across many different industries, it has been observed that breweries in particular are jumping on the two dimensional barcode bandwagon to help to improve the contact that they have with consumers. This has been noted both on products that are [...]

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From automotive to realty, QR codes are changing the world of marketing

From Lahaina News: What is black, white and spotted all over? Did you ever wonder what that ugly, square-shaped eyesore is on a billboard, magazine advertisement or even on a webpage? Quick Response codes, most commonly referred to in the abbreviated form, QR codes, are fulfilling a growing need for websites to be more mobile-accessible. [...]

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QR codes put action into mags

From Brand-e-Wiz: Nellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one QR code action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller. Advertising is outpacing editorial for QR action code growth – [...]

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Super Bowl advertisers use QR codes in commercials

From Mobile Commerce Press: During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto [...]

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QR Codes Are the Roller-Skating Horses of Advertising

From The Atlantic: In theory, you stumble across this code on a billboard on a magazine page and you point your smartphone at it. Feeding the picture into a special decoding application transforms the image into a URL to which you are directed. Maybe a movie plays or there is more product information. Conceptually, this [...]

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QR Codes on the Rise in Print Magazines

From ReadAndWriteWeb: Mobile UX designers and marketing and analytics firm Nellymoser released today a comprehensive study of print magazine action codes. They took the time to review every 2011 issue of the top 100 national magazine titles: all 164,000 pages’ worth. They found a total of 4,400 QR Codes, MicrosoftTags, Spyderlynk SnapTags, BEE Tags, JagTags, [...]

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Alipay Enables ‘Red Envelope’ Gifting Via Social QR Codes For Chinese New Year

From Asia Tech News for World: ggo‘Red envelopes’ – or ‘red packets’ – are a long-standing fixture of Chinese New Year celebrations whereby money is gifted, usually from adults to young relatives. And now Alipay, China’s biggest online payment platform, is dragging the tradition into the 21st century by allowing people to create QR codes [...]

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GlyfCo QR codes engaging with customers

From AttractionsManagement.com: Increased engagement with fans is critical as they become more demanding and need to be appreciated and rewarded for their loyalty. Through proactive engagement, QR codes are a quick and easy way of linking club marketing content with fans mobile phones. GlyfCo offers a complete and professional QR code creation, tracking and management [...]

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