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Sportsgirl Introduces Innovative QR Code Feature

From Power Retail: One of Australia’s well known fashion labels is taking another step forward in its bid to be Australia’s Most Innovative Retailer two years running. Sportsgirl took out the award last year at the Online Retailer Industry Awards and has just activated its latest digital strategy. Sportsgirl has launched a ‘window shop,’ which allows customers [...]

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QR Codes: Mobile Marketing for the New Year

From TriplePundit: It is that time again when people reflect on the year in review, develop annual top 10 lists, and make predictions for the new year.  If there was a category for most improved marketing technique in 2011, one could make a case that the winner would be the QR (quick response) code.  At the beginning of [...]

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Chrome extension reads QR codes right from your browser

From AGBEAT As the use of QR codes rise in various forms of marketing, it can be frustrating to see a QR code on a website that you wish to scan, but pulling your smartphone out, scanning the code and then transferring the URL to your computer either manually or through an app. This method [...]

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The Salvation Army of St. Petersburg, Florida Puts QR Codes on Red Kettles

From PRWEB The Salvation Army in St. Petersburg Fla., is moving into the digital arena by offering alternative ways to give by putting QR codes on all its red kettles in South Pinellas County. Donors will be led to an online kettle found athttp://www.onlineredkettle.org/SalvationArmyTampaBay. The Salvation Army in different markets is making it easy for [...]

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QR codes: from Hollywood to Shrinky Dinks, they’re here to stay

From CNet.com: Sitting down for an interview with Tower Heist actor Alan Alda, I was a little surprised to see he was wearing something that’s becoming a familiar sight here in New York — a QR code bangle. When I scanned it on my iPhone app or Android app, it took me to his site and instantly gave [...]

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QR codes on verge of changing local business

A Norwich business owner is on the cutting edge of smartphone technology that promises to profoundly change how local business is conducted. Maria Miranda, founder and creative director of Miranda Creative Inc., gave a presentation Friday detailing growing use of Quick Response, or QR codes, during a Chamber of Commerce of Eastern Connecticut breakfast. QR [...]

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Promotional Fun with QR Codes

From TMCNET.com We’ve all seen odd-looking QR code squares popping up throughout the tech industry, embedded in Sunday fliers and on store shelves.   Go down to the local Best Buy and you’ll find QR codes printed on price tag /product description cards. If you want more information on a product, you can whip out a smart phone, [...]

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New Security Threat: Infected QR Codes

From Mashable Tech: Be careful the next time you scan a QR code, because it might just cost you money and wreak havoc on your smartphone. That’s the warning from Kaspersky Lab, which has noticed the first instance of QR code tampering. The incident took place in Russia last month and hoodwinked consumers who thought they were [...]

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How QR Codes Can Grow Your Business

Sharing – There’s no limit to how, or even how much, you can share with QR codes.  While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link. QR code Like button to the author’s Facebook page after [...]

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QR Codes On Window Stickers, ToyoTags In Ads

Nissan has launched a program that puts Quick Response (QR) codes on its “On Vehicle Graphics System.” The company says it is the first to put the codes on individual vehicle window stickers across its entire lineup. The codes will appear first on 2012 models. The first of the codes appeared in June on the [...]

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