By Allen Stern Today we have a new bar-code technology, called QR code (or 2-D bar code), coming to newspapers, magazines, and outdoor advertisements. Usage already is high in Japan. The big difference between the CueCat in 2000 and today’s QR code is mobile. The power of the QR codes comes because it works with your [...]

While many people are still quite un-clear about what a Quick Response Code, i.e., QR Code is; major brands around the world such as Walmart and Starbucks are already implementing some pretty interesting advertising strategies by taking advantage of this tool. QR Codes are basically black modules that are designed on a white background with black square [...]

This is a very interesting article about QR Codes found in PCWorld.com: Smartphones are everywhere. Mobile payments and location-based services are already drawing people to take out their phones while they’re out and about, and QR codes are another way your business can connect to customers through their smartphones. QR codes are easy to generate [...]

Sharing – There’s no limit to how, or even how much, you can share with QR codes.  While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link. QR code Like button to the author’s Facebook page after [...]