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QR Codes Aren’t Sweet Without Strategy

From iMedia Connection: QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers. Most people within the marketing [...]

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Real estate agents using QR codes to help customers

From NewsSun.com: Terri Futch, along with other agents at Nextage Floridian Living Realty have acquired the latest communication and advertising technology for their customers. “We pride ourselves in utilizing cutting edge technology in our marketing efforts, that’s why we’ve partnered with RealtyPro Mobile,” Futch said. QR codes, a symbol similar to a bar code, make [...]

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QR Codes Are the Roller-Skating Horses of Advertising

From The Atlantic: In theory, you stumble across this code on a billboard on a magazine page and you point your smartphone at it. Feeding the picture into a special decoding application transforms the image into a URL to which you are directed. Maybe a movie plays or there is more product information. Conceptually, this [...]

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QR Codes on the Rise in Print Magazines

From ReadAndWriteWeb: Mobile UX designers and marketing and analytics firm Nellymoser released today a comprehensive study of print magazine action codes. They took the time to review every 2011 issue of the top 100 national magazine titles: all 164,000 pages’ worth. They found a total of 4,400 QR Codes, MicrosoftTags, Spyderlynk SnapTags, BEE Tags, JagTags, [...]

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QR codes being exploited by hackers to distribute malware

From PC Advisor: According to the security firm’s AVG Community Powered Threat Report – Q4 2011, QR codes are becoming more popular with mobile users when it comes to accessing web pages or information without the need for typing in text or a URL, as the codes can simply be scanned by a handset and [...]

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Paperlinks Android app hyperlinks the real world with QR codes, SMS and NFC

Paperlinks is a new Android app that gives users a simple interface for accessing interactive mobile content from any QR code or NFC tag in the real world. So far it’s like NFC-enabledScanLife. In that sense, Paperlinks QR Code reader too automatically scans QR codes (though not barcodes like ScanLife does) without touching a single button [...]

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Vancouver restaurants adopt QR codes to show where food is sourced

Food lovers now have a legitimate reason to be on their smartphones when dining out. Several Vancouver restaurants have added QR codes to their menus to promote transparent food practices — so that information such as where your food came from and how it was grown is just a scan away. The code takes you [...]

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Alipay Enables ‘Red Envelope’ Gifting Via Social QR Codes For Chinese New Year

From Asia Tech News for World: ggo‘Red envelopes’ – or ‘red packets’ – are a long-standing fixture of Chinese New Year celebrations whereby money is gifted, usually from adults to young relatives. And now Alipay, China’s biggest online payment platform, is dragging the tradition into the 21st century by allowing people to create QR codes [...]

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GlyfCo QR codes engaging with customers

From AttractionsManagement.com: Increased engagement with fans is critical as they become more demanding and need to be appreciated and rewarded for their loyalty. Through proactive engagement, QR codes are a quick and easy way of linking club marketing content with fans mobile phones. GlyfCo offers a complete and professional QR code creation, tracking and management [...]

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QR Codes: Mobile Marketing for the New Year

From TriplePundit: It is that time again when people reflect on the year in review, develop annual top 10 lists, and make predictions for the new year.  If there was a category for most improved marketing technique in 2011, one could make a case that the winner would be the QR (quick response) code.  At the beginning of [...]

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