qr code reader

From automotive to realty, QR codes are changing the world of marketing

From Lahaina News: What is black, white and spotted all over? Did you ever wonder what that ugly, square-shaped eyesore is on a billboard, magazine advertisement or even on a webpage? Quick Response codes, most commonly referred to in the abbreviated form, QR codes, are fulfilling a growing need for websites to be more mobile-accessible. [...]

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QR codes makes card playing a whole new experience

From Mobile Commerce Press: The International Toy Fair held in New York was the venue for the launch of a new interesting variation on the way that QR codes can be used on playing cards. Though the barcodes on playing cards aren’t anything new, the company that manufactures the well known Bicycle brand playing cards, the [...]

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Sportsgirl Introduces Innovative QR Code Feature

From Power Retail: One of Australia’s well known fashion labels is taking another step forward in its bid to be Australia’s Most Innovative Retailer two years running. Sportsgirl took out the award last year at the Online Retailer Industry Awards and has just activated its latest digital strategy. Sportsgirl has launched a ‘window shop,’ which allows customers [...]

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Scanned QR codes link students to learning

Cell phone use is typically forbidden at Beatrice Middle School. Beginning at the morning bell, students are to have stowed the mobile devices away in their locker for safekeeping and to eliminate distractions in the classroom. Eighth-grade students, however, are bending the rules for educational purposes. Teachers Mike Policky and Ben Essam, along with media [...]

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Pet Recovery Service, PetAmberAlert.com Introduces Posters Updated with QR Codes to Help Return Pets Safely

From PRUNDERGROUND: PetAmberAlert.com is the #1 lost dog, cat and pet recovery service in the U.S.A. To help return pets safely, PetAmberAlert.com has added QR code (What’s a QR Code)  technology to all PetAmberAlert.com posters. The recent addition of the QR code technology has improved the success in the return of beloved pets. When someone sees a PetAmberAlert.com [...]

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QR codes could be a major boon for the family services business

From Mobile Commerce Press: The success of QR codes in the marketing business is sending ripples through many industries. Recently, the codes have been showing up on gravestones at cemeteries. Given the light-hearted uses of the codes thus far, this may seem quite morbid. High-Definition Genealogy, a company specializing in genealogy services, believes that this [...]

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PayPal trials QR code shop in Singapore subway

From Digital Marketers United PayPal has launched QR code shops in 15 Singapore subway stations, copying a tactic first rolled out by Tesco in South Korea. The experiment allows commuters to buy Valentines gifts from eight retailers by scanning the QR code on their smartphone iPhone app or Android App QR Code reader. Unlike the UK, [...]

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USPS to run “more refined” QR code promotion this summer

From Post & Parcel: The US Postal Service is set to run another summer promotional campaign this year, offering a small discount for advertising mail sporting a two-dimensional “QR” barcode. The campaign aims to make physical mail “more exciting”, linking it through to online information, offers or competitions, or perhaps videos to better engage customers in [...]

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QR Code Book Provides Secrets to Broadcasting Directly from Paper

From ITWIRE: Spektacle Magazine has launched a new book called Broadcasting on Paper that aims to make magazines, newspapers and the printed page something exciting to read again – something that has not happened since the 20th Century - through the almighty QR Code. QR Codes have been around for a few years but no other resource [...]

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QR codes put action into mags

From Brand-e-Wiz: Nellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one QR code action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller. Advertising is outpacing editorial for QR action code growth – [...]

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