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QR codes could be a major boon for the family services business

From Mobile Commerce Press: The success of QR codes in the marketing business is sending ripples through many industries. Recently, the codes have been showing up on gravestones at cemeteries. Given the light-hearted uses of the codes thus far, this may seem quite morbid. High-Definition Genealogy, a company specializing in genealogy services, believes that this [...]

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PayPal trials QR code shop in Singapore subway

From Digital Marketers United PayPal has launched QR code shops in 15 Singapore subway stations, copying a tactic first rolled out by Tesco in South Korea. The experiment allows commuters to buy Valentines gifts from eight retailers by scanning the QR code on their smartphone iPhone app or Android App QR Code reader. Unlike the UK, [...]

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USPS to run “more refined” QR code promotion this summer

From Post & Parcel: The US Postal Service is set to run another summer promotional campaign this year, offering a small discount for advertising mail sporting a two-dimensional “QR” barcode. The campaign aims to make physical mail “more exciting”, linking it through to online information, offers or competitions, or perhaps videos to better engage customers in [...]

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QR Code Book Provides Secrets to Broadcasting Directly from Paper

From ITWIRE: Spektacle Magazine has launched a new book called Broadcasting on Paper that aims to make magazines, newspapers and the printed page something exciting to read again – something that has not happened since the 20th Century - through the almighty QR Code. QR Codes have been around for a few years but no other resource [...]

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QR codes put action into mags

From Brand-e-Wiz: Nellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one QR code action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller. Advertising is outpacing editorial for QR action code growth – [...]

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QR Codes: The Here and Now of Mobile Marketing

From RIS MEDIA: While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their [...]

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Super Bowl advertisers use QR codes in commercials

From Mobile Commerce Press: During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto [...]

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QR Codes Aren’t Sweet Without Strategy

From iMedia Connection: QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not applied with the right strategy and tactics in the real world in order to connect with consumers. Most people within the marketing [...]

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Real estate agents using QR codes to help customers

From NewsSun.com: Terri Futch, along with other agents at Nextage Floridian Living Realty have acquired the latest communication and advertising technology for their customers. “We pride ourselves in utilizing cutting edge technology in our marketing efforts, that’s why we’ve partnered with RealtyPro Mobile,” Futch said. QR codes, a symbol similar to a bar code, make [...]

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QR Codes Are the Roller-Skating Horses of Advertising

From The Atlantic: In theory, you stumble across this code on a billboard on a magazine page and you point your smartphone at it. Feeding the picture into a special decoding application transforms the image into a URL to which you are directed. Maybe a movie plays or there is more product information. Conceptually, this [...]

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